The aesthetic of a brand is important. It ties the brand together, expresses who and what the brand is, and is recognized for the aesthetic being shown. There are infinite possibilities of combinations, but as trends come and go, there are many that are here to stay for a while. We’re looking at the best aesthetic brands to help you design (or redesign) your next project.
Sage Green
Neutral colors are very popular these days and a common pop of color that people like to add to this palette is a pop of sage green. There are many perks to this color and style, one being that it can go with practically any season, making it an easy aesthetic to style year-round.
Crystal Clean
Sometimes less is more and this is certainly the case for our clients who prefer not a lot of noise in their aesthetic. They prefer to let their work speak for themselves with clean cut lines and various shades of white, cream, and black. The “clean” feel of the aesthetic allows for the customer to not be overwhelmed when going through products, social media, and the brand’s website.
Bold
This aesthetic makes the most of the space with large photos that typically depict movement and showcase exactly what the brand does. They showcase their portfolio with more show and less tell, creating a fun environment of photos and less words.
Saturation Sunshine
Two years ago, the trend was to have the least amount of saturation possible. Now, it is the opposite. Bright pops of colors are included in this aesthetic, utilizing mostly natural nature colors such as sunny yellow, bright blues, cotton candy pink, and grassy greens.
Upon first look, if it gives you a positive and warm feeling and when paired with great written copy and brand personality, all your customers will be flying on cloud nine with happiness.Brand aesthetics should be tailored specifically to who a brand is. This is the first impression that anyone will have and therefore should not be taken lightly or brushed to the side. At Katryna Creative, we strive to help you and your company find your voice and discover your aesthetic that best represents you.
Contact us today and let’s get working on your aesthetic!
